The report always arrives after the decision

Every consulting report we have ever been shown by a new client had the same flaw: it was finished six weeks after the moment it would have been useful. The decision it was meant to inform had already been taken, usually by the person who commissioned it, usually on instinct. The report then became the justification.

We built the two weeks of looking to invert that. Nothing is written until someone has stood at the line, counted the stock and talked to the people who load the trucks. The diagnosis is short because it is written after the facts, not before them.